Privacy Policy

Effective Date: January 21, 2026 Last Updated: January 21, 2026

AuthenTrend Technology Inc. ("AuthenTrend," "we," "us," or "our") values your privacy and is committed to protecting your personal data. This Privacy Policy details how we collect, use, store, share, and protect your information when you visit our website authentrend.com (the "Website") or use our services.

We have designed this policy to comply with the global standards of data protection, including the Taiwan Personal Data Protection Act (PDPA), the European Union’s General Data Protection Regulation (GDPR), and the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

1. Data Controller and Contact Information

For the purposes of the GDPR and PDPA, the Data Controller responsible for your personal data is:

AuthenTrend Technology Inc. 12F-2, No. 66, Sanchong Rd., Nangang Dist. Taipei City 115, Taiwan

Contact for Privacy Inquiries:
Email: contact@authentrend.com

2. Information We Collect

We collect information that you voluntarily provide to us and information that is automatically collected when you use our Website. In the preceding 12 months, we have collected the following categories of personal information:

  
      Category of Personal Data
      Specific Data Points
      Source
      Purpose of Collection
    
      Identifiers
      Name, Surname, Email address, IP address, Unique Cookie Identifiers.
      Volunteered (Forms) & Automated (Cookies).
      Account creation, Communication, Analytics, Security.
    
      Commercial Information
      Records of products or services considered or purchased.
      Automated (Analytics).
      Marketing optimization, Business analytics.
    
      Internet/Network Activity
      Browsing history, search history, interaction with the website, device type, browser version, time zone.
      Automated (Google Analytics, reCAPTCHA).
      Site functionality, Debugging, Fraud prevention, Remarketing.
    
      Inferences
      Profiles reflecting your preferences and characteristics (e.g., interest in biometric security).
      Inferred from activity.
      Targeted advertising (Remarketing).

Note on Sensitive Personal Information: We do not collect Sensitive Personal Information (such as biometric data, health data, or precise geolocation) through this Website. Any biometric data processed by our hardware products is governed by a separate Product Privacy Policy and is typically processed locally on the device.

3. How and Why We Use Your Information

We process your personal data only when we have a valid legal basis to do so. The following table maps our processing activities to the legal bases required by GDPR and PDPA.

  
      Processing Activity
      Description
      Legal Basis (GDPR/PDPA)
    
      Service Provision
      Responding to your inquiries, processing orders, and providing technical support.
      Contractual Necessity (Art. 6(1)(b)).
    
      Security & Fraud Prevention
      Using tools like Google reCAPTCHA to prevent bot attacks and unauthorized access.
      Legitimate Interest (Art. 6(1)(f)). We have a legitimate interest in protecting the integrity of our website.
    
      Analytics
      Understanding how users interact with our site to improve functionality.
      Consent (Art. 6(1)(a)).
    
      Marketing Communications
      Sending newsletters and product updates to your email.
      Consent (Art. 6(1)(a)). You may withdraw consent at any time.
    
      Remarketing
      Showing you advertisements for AuthenTrend products on third-party websites (Google, Facebook).
      Consent (Art. 6(1)(a)).

4. Use of Cookies and Tracking Technologies

We use cookies, tags, and pixels to track activity on our Service and hold certain information.

4.1 Google Analytics (GA4)

We use Google Analytics to measure traffic and usage trends. This tool collects data sent by your device, including the web pages you visit, add-ons, and other information that assists us in improving the Service.

Advertising Features: We have enabled Google Analytics Advertising Features, which may include Remarketing with Google Analytics, Google Display Network Impression Reporting, and Google Analytics Demographics and Interest Reporting.
Data Sharing: This allows Google Analytics to collect data about your traffic via Google advertising cookies and identifiers, in addition to data collected through a standard Google Analytics implementation.
Opt-Out: You can opt-out of Google Analytics by installing the(https://tools.google.com/dlpage/gaoptout).

4.2 Google reCAPTCHA

This site is protected by reCAPTCHA and the Google Privacy Policy and(https://policies.google.com/terms) apply. reCAPTCHA works by collecting hardware and software information, such as device and application data, and sending these data to Google for analysis. The information collected is used for providing, maintaining, and improving reCAPTCHA and for general security purposes (it is not used for personalized advertising by Google).

4.3 Remarketing

We use remarketing services to advertise on third-party websites to you after you visited our Service. We and our third-party vendors use cookies to inform, optimize and serve ads based on your past visits to our Service.

Google Ads (AdWords): Remarketing service provided by Google Inc. You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the(http://www.google.com/settings/ads) page.

5. Disclosures and Sharing of Data

We do not sell your personal information for monetary value. However, under the CCPA/CPRA, sharing identifiers and internet activity with advertising networks for cross-context behavioral advertising is defined as "Sharing."

We disclose your personal information to the following categories of third parties:

Service Providers: Cloud hosting providers (e.g., AWS, Google Cloud) and Email Service Providers (e.g., Mailchimp) who assist us in operating our website and conducting our business. These parties are contractually bound to keep your information confidential.
Advertising Partners: Google and social media platforms, for the purpose of remarketing and analytics.
Law Enforcement: If required by law or in response to valid requests by public authorities (e.g., a court or a government agency).

6. International Data Transfers

AuthenTrend is headquartered in Taiwan. If you are accessing our Website from the European Economic Area (EEA), the United States, or other regions, please be aware that your Personal Data will be transferred to, stored, and processed in Taiwan and potentially other countries where our third-party service providers (like Google) operate.

Transfer Mechanism: For transfers from the EEA to Taiwan, we rely on Standard Contractual Clauses (SCCs) approved by the European Commission, or other applicable derogations under GDPR Article 49, to ensure your data is treated securely and in accordance with this Privacy Policy.
Taiwan Compliance: In accordance with Article 21 of the PDPA, we ensure that no cross-border transfers are made to jurisdictions that the central competent authority has restricted to protect national interests or the rights of data subjects.

7. Your Data Protection Rights

We accord the following rights to all users, harmonizing the requirements of GDPR, CCPA, and PDPA:

Right to Access: You have the right to request copies of your personal data.
Right to Rectification: You have the right to request that we correct any information you believe is inaccurate.
Right to Erasure (Deletion): You have the right to request that we erase your personal data, under certain conditions (e.g., if the data is no longer necessary for the purposes for which it was collected).
Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data.
Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, in a structured, machine-readable format.
Right to Withdraw Consent: Where we rely on your consent to process your personal information (e.g., for newsletters), you have the right to withdraw that consent at any time.

7.1 Additional Rights for California Residents (CCPA/CPRA)

Right to Opt-Out of Sale/Sharing: You have the right to direct us not to sell or share your personal information for cross-context behavioral advertising.
- How to Opt-Out: You can exercise this right by clicking the "Do Not Sell or Share My Personal Information" link in our website footer or by modifying your cookie preferences via our Consent Manager.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not deny you goods or services, charge you different prices, or provide you with a different level of quality.
Shine the Light Law: California Civil Code Section 1798.83 permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes.

8. Data Security and Retention

We have implemented appropriate technical and organizational measures to secure your personal data from accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. These measures include.

Retention Policy: We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy.

Marketing Data: Retained until you unsubscribe or withdraw consent.
Analytics Data: Retained for 14 months (based on Google Analytics retention settings).
Transaction/Inquiry Data: Retained for the duration of our business relationship plus a period of [e.g., 5 years] to comply with tax laws and the statute of limitations for legal claims in Taiwan.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes.

10. Contact Us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

AuthenTrend Technology Inc.
12F-2, No. 66, Sanchong Rd., Nangang Dist. Taipei City 115, Taiwan
Email: contact@authentrend.com